New Trust Services, LLC · Growth Engine
ProposalSheet A-000Prepared for New Trust Services, LLC

Lupe builds the work.
We build the demand.

For Lupe and New Trust Services, LLC: a complete client-acquisition system for new builds and high-end remodels: website, booking, Google, Meta, CRM, follow-up and 4K drone and video content. Scroll, and watch it drop into place, piece by piece, from the slab up.

Scroll to start the build
A-001Foundation

The work is already good. Nobody can see it.

Word of mouth proves people trust Lupe and New Trust Services, LLC. The hard part is done: craftsmanship, experience, a crew, licenses, insurance, referrals, and the ability to finish real construction jobs.

  • Already builtSkill, crew, reputation, referrals.
  • MissingA clean website, online booking, Google and Meta lead flow, fast follow-up, organized customers.

Tonight, a homeowner planning a $90K kitchen will search, find three contractors with a real website and reviews, and call one of them. Every week without a system, that call goes to someone else.

S-101StructurePhase 1 of 4

Everything starts below grade.

Before a single ad dollar is spent, we pour the foundation. We decide exactly which jobs Lupe wants more of, then build the machine to find those people and nobody else.

  • ServicesWhat Lupe sells, ranked by margin.
  • PhotosFinished work that proves the quality.
  • TerritoryWhere the crew will drive, and where it won't.
  • Pricing rulesMinimum job size, so small jobs stop eating the calendar.
  • Ideal customerThe homeowner with a real budget and a real timeline.
S-201Exterior wallsOperating model

One side creates demand. One side delivers.

Chandler

Generates big jobs

WebsiteGoogleMetaBookingCRMFollow-up4K drone + videoSocial content
Lupe · New Trust Services, LLC

Knocks them out

CrewsEstimatesLicensesMaterialsExecutionFinishing

Clean and logical. Everybody stays in their lane, and Lupe never has to become a marketer to grow.

A-301RoofingMobile-first website

A front door that books while Lupe is on site.

lupe · home9:41
Book a Project Consultation
KitchenBathRemodelAdditionCustom Build
  • Fast bookingClients request appointments, upload photos and describe the project.
  • Trust proofPhotos, reviews, specialties, licensing and insurance, finished work.
  • Luxury positionThe site sells quality, reliability and finish detail, never cheap labor.
A-401InteriorsLead flow

No more hoping the next job appears.

Five predictable paths for serious homeowners to reach Lupe, all running into one system.

  1. 01GooglePeople already searching
  2. 02MetaBefore/after attention
  3. 03ReferralsTrust gets forwarded
  4. 04WebsiteBooking + project form
  5. 05CRMFollow-up + records

Leads that wait go cold. Missed-call recovery texts back automatically, so the homeowner who calls while Lupe is on a ladder doesn't move on to the next name.

A-451Pool + exteriors4K media + content

Shot like a luxury listing. From the air and the ground.

Even on your busiest weeks, Chandler's team captures every job in 4K, so your work and your experience are preserved and always on display.

  • DroneCinematic 4K flyovers and ultra HD aerial photos of every build.
  • Camera work4K on-site filming: before, progress, craft close-ups and walkthroughs.
  • Content libraryPortfolio-grade photos and clips for the website, Google, ads and bids.
  • CommercialsShort HD commercials and ad spots for Google, Meta and YouTube.
  • Social mediaOptional: viral-format Reels, TikToks and Shorts, from drone reveals to before-and-afters.

Online, HD photos, video, commercials and ads make New Trust Services, LLC look like the number one builder in Hilton Head Island. That's what lands the bigger, more profitable jobs: work less, make more.

A-501LandscapeCRM + clientele

The customer list becomes an asset.

Not scattered texts. Not forgotten names. Every client, contact and job in one database that stays with the company.

  • Client listEvery name, number, address and project, in one place.
  • Lead sourceWhere every opportunity came from.
  • Project historyPhotos, scope, estimate, invoice, completion.
  • Follow-upReminders, nurture texts, missed-call recovery.
  • Repeat clientsReview requests, annual check-ins and maintenance contracts.

This is the exit plan. The day Lupe decides to sell, a buyer pays for recurring clients and a client list that keeps booking work without Lupe on every call. The CRM is where that value gets built, one contact at a time.

A-601Finished estateRecurring revenue

Finished projects shouldn't go dark.

Maintenance contracts keep the lights on long after the crew leaves.

  • Repeat contactPast clients hear from Lupe on a schedule.
  • Priority serviceRelationships, not one-off transactions.
  • SeasonalInspections and punch lists.
  • UpsellMore remodels, upgrades and referrals.
  • ValuationRecurring revenue and a documented client list for the day the company sells.
Content engineDay 1Before video

Now watch one kitchen sell the next one.

Every project New Trust Services, LLC completes becomes content. This is a kitchen, the $35K–$100K+ tier. We start filming in 4K on day one, while it still looks like this.

DemoProgress clips

Demo day is pure attention.

Before-and-after is what Meta is built for. Short progress clips keep Lupe's name in front of homeowners who are still deciding who to hire.

Rough-inProblem → solution

Show the part nobody else shows.

New plumbing and electrical, done right behind the wall. Problem-to-solution stories prove Lupe does the work cheap crews skip, which is exactly what high-end clients pay to avoid.

Cabinets + marbleCraft close-ups

Sell the finish work.

Tight reveals, clean scribe lines, Calacatta marble with a waterfall edge that meets the floor. Close-ups are where a six-figure client decides Lupe is the one.

Day 42Final reveal

Reveal. Review. Retarget.

The 4K reveal video and drone flyover go out. The CRM asks the happy client for a review. The footage becomes a retargeting ad shown to everyone who visited the site and hasn't booked yet. One finished job starts selling the next.

Craftsmanship hidden in a phone gallery cannot create demand.

Job strategyBigger, better jobs

Aim for the big jobs, not every job.

Luxury bathrooms$15K–$45K+
Kitchens$35K–$100K+
Additions$75K–$250K+
Whole-home remodels$150K–$500K+
Custom builds$500K+
Commercial upgradesCase by case
What does a missed job cost?
$280,000

a year in project revenue Lupe never got the chance to bid. Uses the low end of each range. Examples only; Lupe approves pricing, scope and final estimates.

The money logicAd dollar → signed job

A few right jobs can change the month.

50New leads
20Qualified
10Site visits
5Estimates
2–3Signed jobs

Two or three signed kitchens at the low end of the range is $70K–$105K in projects for Lupe to price, approve and build. We track every step from ad dollar to signed contract, so nobody has to guess what's working.

Illustrative only, not a revenue guarantee. The system wins when it produces qualified opportunities Lupe can price, approve and complete profitably.

Schedule90-day build

Start focused. Prove it. Scale what works.

  1. Phase 1FoundationServices, photos, territory, pricing rules, ideal customer.
  2. Phase 2BuildMobile website, booking, CRM, Google Business, social pages.
  3. Phase 3Launch4K drone and video content, Google and Meta tests, lead capture, follow-up.
  4. Phase 4MeasureBooked calls, estimates, won jobs, revenue, reviews.

At day 90 we keep what creates qualified work and cut what doesn't.

InvestmentSetup + monthly

Build it once. Run it every month.

One-time setup

The Growth Engine build

  • Mobile-first website with booking and project form
  • CRM: lead source, project history, follow-up, missed-call recovery, review requests
  • Google Business Profile and social pages
  • Google and Meta ad accounts with tracking to signed jobs
  • Content plan and a 4K photo and drone library
Quoted at the Business Build Session
Monthly retainer

Run, measure, scale

  • Google and Meta campaigns, tested and tuned
  • 4K drone and camera coverage: before, progress and reveal on every project
  • Optional: social media management with viral-format Reels, TikToks and Shorts
  • Retargeting ads to site visitors who haven't booked
  • CRM nurture, reviews and maintenance-contract program
  • Monthly report: booked calls, estimates, won jobs, revenue
Quoted at the Business Build Session

Measure the retainer against signed projects, not likes. A single extra kitchen at the low end of the range is a $35K project.

General notesVerified before launch

What we lock down before ads go live.

  1. Licenses, insurance and territory
  2. Which job types have the best margin
  3. Minimum job size
  4. Who approves estimates and contracts
  5. How generated leads are tracked
  6. How payment and compensation are documented
  7. Maintenance contract offer and pricing

The promise isn't magic. It's disciplined execution, measurement and follow-up.

Final terms should be reviewed by qualified legal and accounting professionals.

Next stepBusiness Build Session

New Trust Services, LLC builds the work. Chandler builds the demand.

Website. Booking. Google. Meta. CRM. 4K drone and video. Follow-up. Reviews. Maintenance contracts. One session to set the foundation, and the build starts.

  • BringYour best finished-project photos.
  • DecideThe job types you want more of, and your minimum job size.
  • DrawThe territory your crews will cover.

Chandler, I'm in. Let's book the Business Build Session and start the Growth Engine for New Trust Services, LLC.

Paste it into a text to Chandler. Every week the system isn't live is another week of searches that land on someone else.